The Prolyte Group - Litestructures, Prolyte Structures, StageDex and ProLyft, has grown to become one of the largest manufacturers of aluminium trussing, staging and structural solutions in the world.
SR Creative were commissioned to rationalise and create a cohesive corporate identity programme for the Prolyte Group of companies. Each separate colour coded identity consisted of a simply styled pictogram which represented the core product of each company, and was linked to the main Prolyte Group Identity by a consistent use of typography. We created and produced a comprehensive Brand Guidelines document, which enabled the Group to achieve brand consistency across all sectors and countries. SR Creative also developed and managed the overall graphic style of all corporate literature and marketing collateral.
We have used SR Creative for over 20 years for the management of our Corporate Identity, Branding, and a number of online and offline projects ranging from full product launches to simple customer communication. We have always found them to be incisive and dynamic – really on our wavelength when it comes to how we want to portray our brand and how we want the company to look. They have become a close working partner, and this means that we can depend on them to deliver creative and consistent results that really drive forward the perception of our business.
CEO, Prolyte Group